Unity CEO apologizes for calling some game developers fucking idiots

[Pocket Gamer:] Implementing monetisation earlier in the process and conversation is certainly an angle that has seen pushback from some developers. Riccitiello:Ferrari and some of the other high-end car manufacturers still use clay and carving knives. Its a very small portion of the gaming industry that works that way, and some of these people are

[Pocket Gamer:] Implementing monetisation earlier in the process and conversation is certainly an angle that has seen pushback from some developers.

Riccitiello: Ferrari and some of the other high-end car manufacturers still use clay and carving knives. It’s a very small portion of the gaming industry that works that way, and some of these people are my favourite people in the world to fight with – they’re the most beautiful and pure, brilliant people. They’re also some of the biggest fucking idiots.

I’ve been in the gaming industry longer than most anybody — getting to the grey hair and all that. It used to be the case that developers would throw their game over the wall to the publicist and sales force with literally no interaction beforehand. That model is baked into the philosophy of a lot of artforms and medium, and it’s one I am deeply respectful of; I know their dedication and care.

But this industry divides people between those who still hold to that philosophy and those who massively embrace how to figure out what makes a successful product.

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