Los Angeles settles Weather Channel lawsuit, lets it keep selling location data to advertisers

How We Use and Share Location Information We collect your devices location information and pressure sensor data through our applications so that we can offer you certain location-based features like forecasts, weather alerts, and ads, and to provide and improve our Services. The way we collect that information is different depending on whether you are

How We Use and Share Location Information 

We collect your device’s location information and pressure sensor data through our applications so that we can offer you certain location-based features like forecasts, weather alerts, and ads, and to provide and improve our Services. The way we collect that information is different depending on whether you are accessing the Services through a website or mobile application. 

You can still use our application without giving us permission to access your device’s location services by manually entering a location in the search field. However, if you disable your device’s location services, you will not have access to some of our features like real-time weather alerts for an exact location. If you grant permission, we may use and share your device’s location to deliver you ads relevant to your location, and to provide and improve the Services.

If you’ve also enabled personalized advertising, we may use and share your device’s location data with trusted partners to deliver ads that are relevant to you based on places you may have visited (for example, coffee shops). For more information on these trusted partners and the use and sharing of location data, you can review the section on sharing data in our Privacy Policy. 

To learn more about how we use and share your device’s data and our commitment to protecting your privacy, visit our Privacy Policy.

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