Fossils new Android Wear smartwatch has a touch-sensitive bezel and costs $275

Fossil today announced a new smartwatch in its Q line called the Q Control that comes with a touchscreen bezel that allows for quick scrolling through the devices interface. Running Android Wear, the Q Control comes with a 45mm, water resistant circular case and 20mm watchband, as well as a heart rate sensor. The design

Fossil today announced a new smartwatch in its Q line called the Q Control that comes with a touchscreen bezel that allows for quick scrolling through the device’s interface. Running Android Wear, the Q Control comes with a 45mm, water resistant circular case and 20mm watchband, as well as a heart rate sensor. The design is relatively minimalistic, with just a single button on the side of the watch face.

It’s worth noting that the Q Control is effectively a rebranded version of the Misfit Vapor. Fossil, which acquired Misfit in 2015 for $260 million, is releasing a different version of the watch, equipped with the same touchscreen bezel, likely as a way to expand consumer options and appeal to a more mainstream crowd that’s likely never heard of Misfit and trusts Fossil more in the accessories department.

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