How Halloween-y is this whole thing going to be?
I really can’t decide! On the one hand, Apple (specifically Craig Federighi, the Action Hero himself) loves being right on the edge of incredible cringe. But also, doing a whole Halloween bit during tonight’s event means a lot of meme risk and bad looks and congressional hearings where they show Tim Cook as a vampire and they’re like, “Yes, this, Apple is bad.” You know? I don’t know!
I think my ultimate guess is Craig in costume and only Craig in costume. But I might be more excited about this than new Macs.
ncG1vNJzZmivp6x7tbTEr5yrn5VjsLC5jmtna2tfZn1wf49oaWxxY2iDeH6OmqeppJVisrexza1kppmTYrykwM6bnKtlnprEtHnUqZuarJWoerG%2Bzp2snKyjYsCkrdGyZJ%2BZo6l8or7CoaCvnaNkfw%3D%3D