Apple paid to make Drakes Hotline Bling music video

Apple executives Craig Federighi and Eddy Cue appeared on John Gruber's podcast, The Talk Show, last week, revealing that Apple Music now has 11 million subscribers. The growth is notable considering the service doesn't have a free tier like competitor Spotify, which has about 20 million paid subscribers and 55 million free users. Paid exclusives

Apple executives Craig Federighi and Eddy Cue appeared on John Gruber's podcast, The Talk Show, last week, revealing that Apple Music now has 11 million subscribers. The growth is notable considering the service doesn't have a free tier like competitor Spotify, which has about 20 million paid subscribers and 55 million free users. Paid exclusives could become one of the more significant ways people either sign up for or switch to competing streaming music services down the line.

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